During a break from a busy day with antiques, my friends and I threw in a coffee shop idyllic to rest weary bones. Each of us decided to order chai latte. The barista asked if we would like cinnamon and chocolate and tea before I could be an objection (chocolate tea?) Increase of one of my friends has responded positively to all of us.
Later, a few moments, the bar was ready and we were called to fetch the drinks counter our fancy. When I arrived at the counter, I was pleased to see that at the beginning of the white foam, the barista has developed a blueprint for a beautiful flower in chocolate syrup. Imagine! It was the first time I felt that five dollars was made a good deal for a cup of tea!
This single flower was something the three of us talked as we drank tea, after coffee while we shopped and then several times in the coming weeks. It costs almost nothing to the store and took very little time, but it was a nice surprise. For a little effort, where flowers chocolates, great influence.
This experience made me think. What is my flower chocolate? “What I think people, the unexpected, which are more than I promise that, may be a pleasant surprise?
After thinking about this for some time I came to realize that there is no perfect answer. Each of my clients is perhaps a different chocolate flower. And every designer can create their own unique chocolate flowers. But to qualify as chocolate flower, product or service must have two properties:
* There must be something the customer will be
* It must be unexpected / more than promised
I do not know where I learned, “she said, but I always liked to follow the rule:
“Over and under-deliver on its promises”
Their chocolate flower “is in over-supply.
The power of chocolate
since he has received about two hundred and thirty seconds, a cafeteria, and the benefits of a powerful word viral marketing would have much more influence than any advertising. I have at least thirty people on the special service that I received, and other people said. I even heard that some friends would discuss it when I was there. Now, I write about it!
Can you imagine how much advertising? If such discourse affect your business in a positive way? Rumors about your community could be a fabulous, incredible service to your bottom line?
Of course, the answers are yes to these questions! As a designer and entrepreneur, it is up to us to create our own chocolate flowers – how to go about the expected available here. This can make the difference between a customer is satisfied, and he who has conquered the exemplary service and professionalism of their designers. Chocolate flowers are “one of the marketing tools most effective in our quest disposal Article, and the best part is that it costs almost nothing, are available.